WHAT’S GOING ON?

infobesity​

 

11 million bits per second are being send to the human brain for processing.

Yet the conscious mind processes only 50 bits per second.

Information overload is obstructing the human mind’s need to bring order to complex experiences in a manner that is regular and recognizable.

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GESTALT

design is orientation 

 

To make sense of a complex and chaotic world, the human brain is wired

to wanting to see structure, logic and patterns. Smart functioning aesthetic design brings focus and orientation to complex problems.

Empathetic human centered design integrates rational and analytics with feeling, intuition and inspiration.

 

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JUDGE A BOOK BY THE COVER 

the power of beauty

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Beauty is in the brain of the beholder. Aesthetic design is based on core design principles defining the design’s pleasing qualities. It follows the insights of cognitive psychology, implementing aesthetic principles such as balance, color, proximity, scale, and shape to create a halo effect impacting the perception of value, quality and trust.

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TRANSFORMING BRANDS

creative strategic vision​

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Armed with a solid foundation of academic training and more than 20 years of hands on skills in art, design and media, visual designer Klueger produces effective user journeys from ideation, design to brand activation for top tier brands in the US and Europe.

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FUNCTION and AESTHETICS

using evidence and instincts 

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Klueger’s visual design and brand activation portfolio is international recognized by a list of award shows and publications. His portfolio includes creating brand identity manifestos for Motorola, Ralph Lauren or

E-commerce and re-branding roll-outs for Clarins Paris in 52 counties. Passionate about positive change, he teamed up with social and environmental activist Robert Redford creating award winning

multi-channel marketing materials.

His unique and award-winning work speaks to the right side of the brain

with passion, provoking the intended emotional reaction and cutting

through the clutter.

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SERVICES

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• Brand identity strategy and brand activation programs

• Creative direction and visual design

• Ideation, creative design and implementation 

• Commercial photography and moving images  

• Embracing disruptive technologies by conceiving immersive experiences for positive change